Embracing Sustainability: A Survey of US Small and Medium-Sized Enterprises

Studies on sustainability strategies of small and medium-sized enterprises (SMEs) have primarily been done European firms less those in Asia Latin America. Fewer research is US SMEs to show the factors that motivated or hindered their embracing sustainability. We bridged this gap by surveying over 600 New York SMEs. Results indicated owners’/managers’ values, awareness, education emerged as key influencing adoption Government regulations financial incentives coerce encourage played a lesser role. Significant barriers were cost implementation firm’s limited resources.